Translated from Norse, MØY means a young woman, a girl who is open to new ideas yet knows nothing of societal boundaries.
MØY ATELIER was born out of a backlash to the cyclical trend based and disposable fashion that we see in the industry today.
MØY’s debut collection consists of 16 stand-out models of oversized sunglasses handcrafted in Japan.
By merging ancient Asian jewellery making techniques with influence from the music and avant garde art scene of the 70’s, they have created four trademark shapes. Named after their personalities; Nobody’s Darling, Sense of Sonder, Erudite and Naked Heart.
The colours are carefully chosen to reflect the MØY mood; flamboyant, warm and inviting. Made of the unique combination of 12k gold-plated metal, nylon lenses and fine acetate – it seeks to create weightlessness and elegance. A half rim seamlessly attaches to a thin gold bridge, equipped with adjustable nose pads for a custom fit for all face shapes.
MØY Atelier was founded by Betty Bachz and Torunn Lovise Gullaksen.
Torunn Lovise Gullaksen is an award-winning accessories designer educated from the pres-tigious fashion institute of Polimoda in Florence. She has 5 years’ experience in the eyewear industry, where she has designed for a long archive of brands, amongst them Wood Wood, Sun Buddies, Opening Ceremony, Dover Street Market, Stussy and Altewaisaome. In 2012, she re- ceived the highest standing design award in Norway for her work.

Chinese Norwegian entrepreneur and style icon Betty Bachz is a unique force in the fashion industry, whose talent and distinct personal style have been recognised by the likes of Vogue, ELLE, Harper’s Bazaar and GQ. She graduated from two of Europe’s top tier business schools with a double master’s degree in International Business Management and in Economics.