Super by Retrosuperfuture is a leading brand producing outstanding contemporary eyewear. Founder in Italy in 2007, Super has become highly popular for its eclectic collection of colorful acetate sunglasses.
Since its inception, Super’s goal was to develop high quality eyewear, with a distinctive design at an affordable price.
Super's founder Daniel Beckerman explains the initial idea that has since guided the brand's every choice: “All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear.
I wanted to design sunglasses that all my friends would love to wear: fresh, hip and stylish, without necessarily compromising the quality. Also, I think the success of a business is never done by a single person but with the collaboration between talented people, and I have been so lucky to be surrounded by many such as my brother Simon, from which I have learned so much, and the precious collaboration of Sean Beolchini, but also many other great people that believed in my ideas.”