Uncensored Visions since 1979

l.a.Eyeworks began on September 9, 1979 when Barbara McReynolds and Gai Gherardi opened a single storefront on Melrose Avenue in Los Angeles, California, to challenge the prevailing norms of eyewear with proposals for a new, provocative revelation of the face.
Believing it was time to open up a new kind of conversation about glasses, McReynolds and Gherardi launched l.a.Eyeworks with a mission to encourage people "to stop looking and to start seeing".
The result is an expanding legacy of glasses that balances innovation with wearability, walking a fine line between optical tradition and a redefining expression of the "now."
Original, often iconoclastic, and always invigorating, eyeglasses designed by l.a.Eyeworks are immediately recognized for their bold shapes, imaginative handling of materials, and expressive use of colour.
In addition to groundbreaking eyewear designs, l.a.Eyeworks has made an indelible stamp on the look and language of what an eyewear brand can be: a messaging platform to invoke conversations about vision, culture, social equality, freedom of expression.