GENTLE MONSTER IS A KOREAN EYEWEAR BRAND FOUNDED BY HANKOOK KIM IN 2011.FITTINGLY, “EXPERIMENTATION” IS KEY TO GENTLE MONSTER'S VISION: THE BRAND DOES OFFER TRULY UNIQUE, BOUNDARY-PUSHING SUNGLASSES, AND CONSTANTLY DEVELOPS ITSELF UNDER A PHILOSOPHY OF “HIGH-END EXPERIMENTATION”, STRIVING TO ASTONISH THE WORLD WITH FIVE MAIN FOCUSES: PRODUCT, SPACE, STYLING, CULTURE REDESIGN AND TECHNOLOGY.GENTLE MONSTER’S VISUAL IDENTITY DISTINGUISHES ITSELF BY A HIGHLY TECHNOLOGICAL AND EXPERIMENTAL DESIGN, BECOMING IN A FEW YEARS A MODEL OF RESEARCH AND INNOVATION IN THE INTERNATIONAL FASHION SCENE.