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Named for the founder and creative director’s maternal grandmother, VADA a woman who needed no occasion to buy herself jewelry, VADA the brand is steeped in history, vision and personal style. VADA Fine jewelry began in 2013 in Austin, Texas.VADA Eyes, the brand’s instantly-iconic eyewear, launched in 2020 and represents the most forward-leaning elements in the VADA universe.VADA founder, designer and creative director Katie Caplener’s work draws from a deep well of ranging references, from ancient art to modern dance, neoclassicism to New Wave, and the obscurest of corners that exist in between: PAST mementos PRESENT keepsakes FUTURE heirloomsVADA eyewear is hand crafted in tiny batches in Japan of the finest materials.