AMBUSH began as an experimental jewellery line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic.
With apparel created as a canvas to complete the story, Ambush evolved into designing unisex collections.
The brand made its Paris debut in 2015 with Verbal & Yoon being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 5 consecutive years from 2015, and HYPEBEAST 100 list for 8 consecutive years. In 2017 Ambush was selected as one of the top 8 finalists for the LVMH PRIZE.Ambush’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list that includes Louis Vuitton (Kim Jones), Sacai, Undercover, Off-White, Moet, Bulgari, Nike, Converse, Rimowa, and Gentle Monster.