“We don’t see things as they are, we see them as we are”.
John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel.
Edgy yet elegant with an East meets West aesthetic and design influences ranging from Hollywood’s glamorous Golden Age to the mechanized beauty of the Industrial Revolution, DITA’s ability to enhance and transform a wearer’s persona has earned the brand a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters.
DITA is manufactured in some of the world’s oldest and most respected factories dedicated exclusively to producing eyewear.Wear DITA once and you’ll wear DITA for life.