Gentle Monster is a Korean eyewear brand founded by Hankook Kim in 2011.
Fittingly, “experimentation” is key to Gentle Monster's vision: the brand does offer truly unique, boundary-pushing sunglasses, and constantly develops itself under a philosophy of “high-end experimentation”, striving to astonish the world with five main focuses: Product, Space, Styling, Culture Redesign and Technology.
Gentle Monster’s visual identity distinguishes itself by a highly technological and experimental design, becoming in a few years a model of research and innovation in the International fashion scene.