Founded in 1973, the brand of Robert La Roche has held a pioneering position in the eyewear industry.
After relaunching in 2014, they are more determined than ever to set a new and radical standard for what eyewear can be. They also aim to show what a small group of people can do with a raw creative vision and a constantly growing zest for innovative expression.
The goal is not simply trying to make the perfect pair of glasses, but to create unconventional, raw and individualistic objects. The result is a highly personal, precious piece of wearable art. The difference is in the detail, designed to be revealed, not concealed.
Only the finest materials such as natural top-grade acetate and sheer block titanium are carefully selected and expertly processed by a small number of skilled eyewear manufacturers in Italy and Japan.

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